This flagship headquarters, located on the main highway into Invercargill, confidently announces its presence with a spacious forecourt and transparent glazed showroom that recalls the language of the Las Vegas strip as documented by Robert Venturi. Throughout the building, robust and raw primary construction materials - concrete, steel and Corten - reflect the hard knocks of farming. In contrast, the showroom’s surfaces are polished and finely dressed, recognising the tactile interactions between new machinery and the hands that operate it.