This thoughtful design response to a utilitarian typology establishes a new bar for large-scale industrial developments. Anonymity is replaced with identity and character in a simple, yet effective ensemble of standard building components combined in unique and considered ways. The saw-tooth roof form facing a busy road is commanding alongside its neighbours and establishes an engaging new presence in the surrounding context. Deep into the site, the functional loading and back-of-house areas are afforded a measure of design and in this sense, the project is instructive in how and why otherwise ordinary buildings can benefit greatly from thoughtful design initiatives.